"They" take a photo, & send the fine in the mail down this way...
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"Only an alert & knowledgeable citizenry can compel the proper meshing of the huge industrial & military machinery of defense with our peaceful methods & goals, so that security & liberty may prosper together". Dwight D.Eisenhower.
These sorts of gimmicks are the Hallmark of Tesla... while in this case it's just a funny joke, in many cases they actually oversell their cars every day much like in this ad.
When a cars claim to fame is an over-the-air update that makes your turn signals sound like a fart, then perhaps they are trying to tell you that GAS really is the best way! LOL
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What is to give light must endure burning -- Viktor Frankl